Presented by the OPEN DOOR Speaker Series and the RWU Law Intellectual Property Law Association
Panelists: Daniel J. Holmander, Adler Pollock & Sheehan
Craig M. Scott, Hinckley Allen
Moderator: Paula DiLullo, President, IPLA
In the current legal IP landscape, it is imperative for lawyers to consider and advise on a coordinated strategy of IP tools to protect a client’s brand or innovation assets. Too often, new lawyers only understand the piecemeal application of trademarks, copyright, and patents as legal protections, but they do not understand the bigger practical picture of a client’s business goals, the depth of available IP protection options, or the strategic thinking involved in developing a client’s IP portfolio over the life of the client’s business. With this understanding, lawyers are better able to deliver more impactful, complete, and cost-effective business solutions for a client. Come learn from this exceptional panel of experienced IP lawyers as they model this higher-level strategic thinking that connects the IP dots to the client’s needs, from the early stages of a brand or innovation and through the critical IP touchpoints as the client grows and through a potential exit situation.
Panel followed by light refreshments in the Bay View Room.
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